Preparing for 2024: Community Trends and Data Strategies

Nicole talks about doing end of year planning and reporting, looking back on accomplishments.

Christopher mentions his team is doing FY25 planning, getting marketing plan done by November.
They discuss community teams getting leaner but being asked to do more. Nicole talks about prioritizing, finding efficiencies through cross-functional partnerships and AI.

On community engagement, Nicole emphasizes constantly innovating with new formats and getting customer feedback on needs.

Christopher gives an example of a "thought leader" webinar format that was well received.

On events, they discuss optimizing virtual and in-person experiences. Nicole likes hybrid models that allow networking in-person but extend access virtually.

For unified data, Nicole advises learning from data scientists and aligning metrics with other teams.

Christopher talks about creating a data vision and using automation.

They discuss facilitating small group customer feedback sessions for product insights. Quantitative data as well as qualitative insights are important.

Nicole suggests focusing on 1-2 metrics or partnerships next year to showcase value. Christopher notes community can prove value across the business.