Preparing for 2024: Community Trends and Data Strategies
This podcast episode is a discussion between Christopher Detzel and Nicole Saunders, two community professionals, about trends, strategies, and best practices for community management in 2024.
Some of the main topics covered include:
- How community teams are adapting to doing more with smaller teams by prioritizing programs, leveraging cross-functional partnerships, and using technology like AI.
- Strategies for consistently engaging community members through innovative formats like "thought leader" sessions and getting customer feedback on new features.
- Optimizing virtual and in-person events to drive value, including hybrid models and facilitation techniques.
- Unifying data across platforms to get a holistic view of community metrics and tie back to business objectives.
- Leveraging community insights for product innovation by facilitating small group customer feedback sessions.
- Tips for community professionals like starting small by focusing on 1-2 metrics or partnerships to showcase value.
Overall, Christopher and Nicole have an insightful discussion about community management best practices, especially around engagement, measurement, and showcasing value.
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.
Host
Nicole Saunders
As Director of Community at Zendesk, she oversee the Community Team (part of the Global Digital Experiences team), set strategy, define policy and governance, develop and launch new community products, and engage our user community. Our programs include: an online community, virtual events, user groups, community champions, customer advocacy, and an annual global virtual community summit.