Episode 102 - With Nicole Saunders - Community Pro's need to be good at Business not just Community
Summary
We have to level up our business knowledge and tie community to how it ties into helping these business problems. Chris and Nicole talk about how it is so important to drive business outcomes from the community. If you want to be a leader in community, get close to the CMO, CCO, CRO, etc. Talk about how the community is solving problems for their point of view. We give some examples of how to do that.Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.
Host
Nicole Saunders
As Director of Community at Zendesk, she oversee the Community Team (part of the Global Digital Experiences team), set strategy, define policy and governance, develop and launch new community products, and engage our user community. Our programs include: an online community, virtual events, user groups, community champions, customer advocacy, and an annual global virtual community summit.