End-of-Year Reviews and Reporting Best Practices
As the year comes to an end, Chris and Nicole discuss best practices for community professionals to reflect on their accomplishments, communicate value to stakeholders, and set goals for the new year.
Key topics covered:
- The importance of end-of-year reporting to benchmark progress, justify budget/resources, and set goals. Nicole explains how quantifying community ROI helps secure leadership support.
- Conducting quarterly reviews to zoom out from day-to-day tasks and ensure you're focused on the right priorities.
- Tips for end-of-year people management like giving timely feedback and documenting personal achievements.
- Recognizing community members' contributions through year-end impact reports and tokens of appreciation. Nicole shares examples like infographics, swag gifts, and social events.
- Collaborating cross-functionally and articulating community impact on business goals like product adoption, customer retention, etc.
- The episode ends with a recap of key takeaways to help community builders reflect on the past year and prepare for the new year ahead.
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.
Host
Nicole Saunders
As Director of Community at Zendesk, she oversee the Community Team (part of the Global Digital Experiences team), set strategy, define policy and governance, develop and launch new community products, and engage our user community. Our programs include: an online community, virtual events, user groups, community champions, customer advocacy, and an annual global virtual community summit.