Community and Customer Success: Driving Customer Engagement Through Collaboration
In this episode of Peers over Beers, Nicole Saunders and Christopher Detzel have an insightful discussion about building relationships between community and customer success teams in order to drive greater customer engagement. They discuss tactics for integrating community into the customer journey from the outset, including onboarding new customers to the community. They also talk about creating aligned goals and metrics to demonstrate the business impact of community on customer success KPIs.
Other topics covered include enabling customer success teams through content sharing, facilitating community events for customers, and optimizing program offerings based on data and impact. Overall, Saunders and Detzel provide a wealth of practical tips for leveraging community to enhance customer success initiatives and foster collaboration between the two teams. Their conversation offers valuable lessons for community leaders looking to strengthen cross-functional partnerships within their organizations.
Other topics covered include enabling customer success teams through content sharing, facilitating community events for customers, and optimizing program offerings based on data and impact. Overall, Saunders and Detzel provide a wealth of practical tips for leveraging community to enhance customer success initiatives and foster collaboration between the two teams. Their conversation offers valuable lessons for community leaders looking to strengthen cross-functional partnerships within their organizations.
Creators and Guests
Host
Chris Detzel
Chris is a versatile Digital Community Strategist with several years of experience. He has owned community vision, strategy, and execution. He is responsible for leading the development and execution of community engagement programs, creating compelling content for customer communities and acts as the voice of the customer. He believes that data should drive decisions as it is the key element of any long-term successful strategy.
Host
Nicole Saunders
As Director of Community at Zendesk, she oversee the Community Team (part of the Global Digital Experiences team), set strategy, define policy and governance, develop and launch new community products, and engage our user community. Our programs include: an online community, virtual events, user groups, community champions, customer advocacy, and an annual global virtual community summit.