Discussions on Coffee, Conferences, and Community Resources: Insights from Peers Over Beers

In this episode of Peers Over Beers, Chris Detzel and Scott Wilder chat about a variety of topics related to their work in the technology industry. From their love for coffee to upcoming conferences, community resources, promoting webinars and events, and the importance of organic SEO and master data management, the conversation is wide-ranging and informative.

Chris shares his excitement about his new coffee machine and his plans to attend upcoming conferences, including AWS and the Forrester Data Conference. Meanwhile, Scott discusses the many resources available on the Academy site, including podcasts, discussion forums, and learning paths.

One interesting aspect of their discussion is their approach to promoting webinars and events. Scott explains that they use a combination of email campaigns and word of mouth on social media platforms like LinkedIn. He also mentions their campus tour, which is a virtual event that takes place every Friday.

They also discuss the importance of organic SEO and how it can help small businesses with limited budgets. Chris suggests creating industry-specific content rather than just focusing on their product to attract more visitors to their site. He also emphasizes the importance of technical SEO, such as search words and how-to documentation.

Finally, they touch on the importance of considering the people and organizational aspects of master data management before implementing a product. Chris believes that companies should focus on good governance programs, clearly defined data ownership, and a definition of data management to avoid failures in implementation. Scott, on the other hand, discusses the importance of community building and understanding different personas to create a successful community.

Overall, the conversation between Chris Detzel and Scott Wilder offers valuable insights into a variety of topics related to the technology industry. Whether you're interested in promoting events, SEO, or master data management, this episode of Peers Over Beers has something for you.