Almost a year ago, Maria started at company called Invoca, a B2B company. She was tasked to build their community from ground up. In this episode she talks about what it takes to build Invoca's community. I will give you a hint:
1. Executive Sponsors and Buy-in
2. Organizational buy-in
3. Vendor Selection
4. Customer Relationships
5. Seeding questions and more!
Maria Ogneva, Director of Community and Customer Marketing LinkedIn: https://www.linkedin.com/in/themaria/
